The Labour party's new party political broadcast isn't, it turns out, so new after all.
'Fighting and believing', which presents Gordon Brown's policies in the same tradition as the suffragette campaign for women's votes and the creation of the NHS, was initially broadcast to the Labour party conference before the prime minister's leader's speech.
There it would have stayed, if it wasn't for a bright idea from an activist known to the Twitterati as BevaniteEllie.
Her campaign quickly gathered pace, leading to its adoption as the Labour party's Queen's Speech PPB this evening.
"Funny what can happen when you put your mind to something isn't it?" she wrote on her blog.