Politics.co.uk Blog

Monday, 23 November 2009

The X (in my ballot box please) Factor

Here's a guest post from politics.co.uk's own Jonathan Moore:

In what can only be described as the latest indicator of British politics' slow march into the populist gutter, the Conservatives launched a new campaign poster last night featuring Gordon Brown and Alistair Darling superimposed onto an image of Jedward, immediately after the Irish twins were voted off the X Factor.

To compound this monkey-see-monkey-do approach to political campaigning – attempting to appeal to the 'yoof' vote by associating politics and politicians with whatever happens to be on the tele at the time – the poster doesn't even make a great deal of sense and can only be described as an offensive assault on the intellect of the British public.

The tagline "Jedward are gone but we're still left with… Deadwood" is embarrassing to say the least; uninspired, lazy and insulting to add a little more detail.

If they have any excuse – they don't – the Conservatives can point to the fact that they didn't start this latest round of vomit-inducing pandering. This poster is, in fact, a response to a Labour campaign from a fortnight ago depicting Cameron and Osborne as John and Edward with the line "You won't be laughing if they win".

Quite apart from the disgrace of political parties jumping on the bandwagon of a hate campaign against a couple of teenagers, if this is the level and quality of how this election campaign is going to be fought then it's going to be a long march to May 2010.

A cursory glance at the major films to be released around election time next year shows two major sequels: Iron Man 2 and Oliver Stone's follow up to his 1987 hit Wall Street, Wall Street 2: Money Never Sleeps. After these two posters, expect campaigns depicting Gordon 'the Iron Man chancellor' Brown protecting us all from financial despair and either Osborne or Darling as a "greed is good" Gordon Gekko. God help us all.

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