Politics.co.uk Blog

Tuesday, 20 November 2012

VoiceOver competition winner announced

Politics.co.uk is delighted to announce that the winner of our recent VoiceOver competition is Child Poverty Action Group (CPAG).

CPAG will be the lucky recipients of a bespoke public policy video, filmed, produced and distributed by Politics.co.uk.

The competition ran to celebrate the launch of VoiceOver, which was officially unveiled at the Labour Conference in Manchester.

CPAG’s topical short film will use our in-house studio expertise to marry the growing power of online video with Politics.co.uk’s strong media profile to help the charity raise awareness of poverty in the UK.

CPAG spokesman Tim Nichols said: “We are really delighted to have won the chance to work with Politics.co.uk. Video is the most rich and powerful medium for presenting messages.

"Rather than being displaced by modern technologies, it has a new lease of life with phones and tablets designed for video and social media distribution not just to audiences, but by audiences. We think this is going to be a very valuable way to get across the message of the reality of poverty in the UK today.”

Watch this space for further news and updates about this exciting project.

In the meantime, to find out more about VoiceOver watch our promotional video here, or take at look at the VoiceOver video gallery to a selection of videos that  we have already produced.

Tuesday, 2 October 2012

Politics.co.uk launches VoiceOver

Policy Messaging Through Video

Communicating your views to opinion leaders has just become easier with the launch of a new video promotion product from Politics.co.uk

VoiceOver levers the power of online video and combines it with Politics.co.uk’s considerable online and social media presence to provide organisations with a key channel for making their views on government policy heard.

VoiceOver clients simply provide Politics.co.uk with a brief and we take care of the filming, production and distribution.

The finished video is hosted on Politics.co.uk on dedicated pages and alongside relevant content, and is also provided to the client for hosting on their own website, in newsletters and through social media channels.

Officially launched on Monday at the Labour Party conference in Manchester where Politics.co.uk has an exhibition stand, Nathan Coyne, Managing Director, said:“Video is a very powerful medium that has grown to dominate the online landscape, now accounting for more than half of all web traffic.

“It is attention grabbing and engages its audience, which is exactly what organisations who are looking to communicate with policy makers need from their campaigns.”

“We are excited to launch a product that we feel has the capacity to make a real difference to our clients.”

Politics.co.uk will be showcasing VoiceOver during the next fortnight at the Labour conference (stand 38) and the Conservative party conference (stand 11).

Notes to Editors

About Politics.co.uk
- Politics.co.uk is the UK’s leading dedicated politics news website.
- It is editorially impartial and is overseen by a board of four MPs, including the deputy speaker.

About Video
- Video accounts for half of all web traffic and is set to reach 70% by 2015
- The average UK internet user spends 16 hours viewing 269 videos each month [source: Comscore]
- 1/3 of viewers comment on video and 50% share it [source: Comscore]

VoiceOver examples
- HS2: What are the facts – Institution of Engineering and Technology
- Christine Blower on coalition education reforms - NUT
- Clean your hands! – MRSA Action UK

Tuesday, 21 February 2012

Commons humour #1,497: High-level talks

Here's a top-notch extract from Hansard earlier this month, during questions to the Department of Culture, Olympics, Media and Sport on February 9th. It just goes to show that the Commons' sense of humour is, contrary to popular fears, very much alive and well...

9. David Rutley (Macclesfield) (Con): What steps his Department is taking to support increased participation in mountaineering, hill walking and climbing. [94339]

The Minister for Sport and the Olympics (Hugh Robertson): Sport England has awarded £1.3 million under the whole sport plan to the British Mountaineering Council between 2009 and 2013 to grow and sustain participation in mountaineering, hill walking and climbing.

David Rutley: As one of the co-chairmen of the all-party parliamentary group on mountaineering—we like to think of it as the pinnacle of APPGs—[Hon. Members: “Ah!”]—I thank the Minister for Sport for his ongoing support of mountain-related activities and of the British climbing team. As part of the Olympic legacy, the Outdoor Industry Association, supported by the BMC, is planning to launch a major new campaign, Britain on foot, to promote outdoor activities and to get people outdoors and keep them fit and healthy. Does my hon. Friend support those objectives, and could one of the ministerial team meet the organisers in the months ahead?

Hon. Members: A summit!

Hugh Robertson: I am having one of those days.