Politics.co.uk Blog

Tuesday, 2 October 2012

Politics.co.uk launches VoiceOver

Policy Messaging Through Video

Communicating your views to opinion leaders has just become easier with the launch of a new video promotion product from Politics.co.uk

VoiceOver levers the power of online video and combines it with Politics.co.uk’s considerable online and social media presence to provide organisations with a key channel for making their views on government policy heard.

VoiceOver clients simply provide Politics.co.uk with a brief and we take care of the filming, production and distribution.

The finished video is hosted on Politics.co.uk on dedicated pages and alongside relevant content, and is also provided to the client for hosting on their own website, in newsletters and through social media channels.

Officially launched on Monday at the Labour Party conference in Manchester where Politics.co.uk has an exhibition stand, Nathan Coyne, Managing Director, said:“Video is a very powerful medium that has grown to dominate the online landscape, now accounting for more than half of all web traffic.

“It is attention grabbing and engages its audience, which is exactly what organisations who are looking to communicate with policy makers need from their campaigns.”

“We are excited to launch a product that we feel has the capacity to make a real difference to our clients.”

Politics.co.uk will be showcasing VoiceOver during the next fortnight at the Labour conference (stand 38) and the Conservative party conference (stand 11).

Notes to Editors

About Politics.co.uk
- Politics.co.uk is the UK’s leading dedicated politics news website.
- It is editorially impartial and is overseen by a board of four MPs, including the deputy speaker.

About Video
- Video accounts for half of all web traffic and is set to reach 70% by 2015
- The average UK internet user spends 16 hours viewing 269 videos each month [source: Comscore]
- 1/3 of viewers comment on video and 50% share it [source: Comscore]

VoiceOver examples
- HS2: What are the facts – Institution of Engineering and Technology
- Christine Blower on coalition education reforms - NUT
- Clean your hands! – MRSA Action UK